Ask questions? Or get answers?
Who needs boring, long surveys? That’s right: nobody. At best, you fill them in quickly and get on with your day. The sender gets too few completed returns and the data hardly provides reliable insights.
We speak from personal and business experience. Our roots are in IT. In projects to be precise. There, we saw many solutions to help measure progress. They focussed mainly on rational elements. On percentages, steps completed, milestones achieved and other KPI’s. But they all ignored the most important indicator for the success of projects: sentiment. The way employees and customers feel about the project.
Because when you let sentiments lie dormant, you can count on things to go wrong. But when you measure them, you can act and adjust in time. The result: satisfied people. And those are always the most productive employees and the most loyal customers.