

Design Academy Eindhoven (DAE) is a place where disciplines intersect, ideas develop and worlds converge. With students and staff from over fifty countries, it is a dynamic ecosystem that is constantly evolving.
Inspiring? Absolutely. But also complex.
For Evelyn, Head of HR, that complexity meant one thing:
“We lacked structure in how we gathered feedback. People are available at different times, speak a different language or work in a different location. Traditional employee surveys simply didn’t work.”
DAE wanted to know what was going on before issues escalated. Not after the fact. Not generalised in a report, but in the moment itself. Not just what people think on average, but where the friction lies at that very moment.
That’s why the organisation switched to askemo. No cumbersome questionnaires, but short, sharp signals that fit the rhythm of an educational institution on the move.
Through askemo, DAE now gains real-time insights — at team level and across the organisation. No noise, just clarity. No dashboards for later, just signals for now.
“The power lies in the simplicity,” says Evelyn. “People can respond easily, in their own words, and we get input we can really use. Not just useful for HR, but also for policymakers and management.”
The feedback comes in short cycles. And that makes all the difference. Not just in terms of content, but in terms of trust:
“You see that people are quicker to speak up. Because they know: this won’t just disappear into a report. Action is taken on this.”
Askemo helps DAE to keep listening in an environment where no two days are the same. With less friction, more focus and the voice of the community as our compass. Because ultimately, every organisation runs on what people say, feel and do.