1
Keep it simple for your customer
And valuable for your organisation
Customers are happy to give feedback, as long as it doesn’t take much effort. That’s why askemo uses a short, validated KTO and smart moments to ask for feedback, so that responding remains simple.
This lowers the barrier for customers whilst simultaneously increasing the response rate.
2
Validated questions, cleverly combined
After all, there’s no need to reinvent the wheel. That’s why askemo offers standard libraries of tried-and-tested KTO questions and statements, such as:
You can use these straight away or — if it suits you better — combine them with your own questions. This allows you to measure exactly what is relevant to your organisation, without compromising on quality or comparability.
Fully flexible, yet always methodologically sound.
3
Measure when it matters
After all, not every KTO needs to be the same. That’s why, with askemo, you decide for yourself when to collect feedback:
Periodically — for example, monthly or quarterly
Or based on a trigger, such as:
This ensures that feedback aligns precisely with the customer experience at that moment, so that you not only spot signals faster, but also understand them better. And that is precisely what yields more honest and concrete input.
4
From customer feedback to concrete action with AI
Our AI module automatically analyses incoming feedback and translates it into clear insights and concrete action points. This means you know immediately where improvements are needed and where you need to make adjustments.